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Speck Design Leads Entrepreneurship Keynote at Stanford REE

By Dina - August 19th, 2010

PALO ALTO, California – August 19, 2010 – Founder of Speck Design product development firm, David Law, is leading the entrepreneurship keynote at Stanford University’s 2010 Roundtable on Entrepreneurship Education. Each year, REE convenes world-class business, design, science, and engineering faculty to engage topics in entrepreneurship pedagogy. This September, REE delegates will convene in Edinburgh to problem-solve ways to stimulate innovative new ventures emerging from the labs and lecture halls of universities.

Discussion will orbit keynote perspectives of business leaders, design entrepreneurs, and venture capitalists. David Law will lead the entrepreneurship discussion, drawing upon his experience, from the founding of Speck Design through starting his eighth design-driven venture, DutySmith. Mr. Law will focus his discussion around the value of failure in design.

“Design is a discipline that’s come from behind. Even today, while being among the top buzzwords in corporate dialogue, the value design brings to business is still underappreciated,” said David. “One way we’ve been able to further design is by sharing the principals and methodologies of the practice; and one of the most valuable attributes of design is the entrepreneurial spirit that designers maintain.

“Failure is the ace in the designer’s back pocket— and at Speck Design this perspective is what’s allowed us to repeatedly turn design challenges and business hurdles into creative advantages. One of the best ways to facilitate innovation in university lies in something I’ve learned from Speck: create a culture where failure is embraced and speed, creativity, and responsiveness is celebrated.”

Since founding the product development firm 1996, Mr. Law has seen Speck Design grow from a specialty design firm to one of Silicon Valley’s leaders in medical, networking, and consumer/industrial product design development.

About Speck Design

Speck Design is a product development firm. We partner with the world’s leading companies and most promising start-ups to bring forward-thinking products to market and memorable experiences to people. Our engineers and industrial designers are passionate about problem solving and our clients rely on us with their toughest design challenges. Our clients benefit from our 14 years of project history and the expertise we bring to every project in networking, medical, complex BtoB and BtoC products and beyond. Multidisciplinary in our approach and business-minded in evaluation, we can design for optimization, commercialization, and specification; but in all things, we design for life.

Founded in 1996, Speck is privately held and headquartered in Palo Alto, California. A snapshot of past clients and continuing partners include Accuray, Apple, Audi, Cisco, Clorox, Dell, Ericsson, Hasbro, Juniper, Intuitive Surgical, Redback, Tesla Motors, and VW. To learn more, please join us at www.speckdesign.com.

Contact
Dina Howard
Speck Design
650.462.9080 ext. 2039
dina@speckdesign.com
www.speckdesign.com

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